Mount Zero – Kemp Aquilario

Mount Zero Health and Wellness Inc.

ROLES: Creative Direction, Brand Identity, Events, Copywriting, Social Media Curation, Photography, Videography

Mount Zero is an alternative fitness and community brand based out of Vancouver, Canada that specializes in group workouts tailored to all athletic levels. In charge of creative direction and brand development, I worked on logo and design cohesion, photography and product production, and digital content.

The goal was to create an iconic brand and name that would sit well amongst fitness giants.

The name Mount Zero was settled upon depicting a fictional place. Mount represented Vancouver, their hometown, and Zero represented a nothingness, in which parallel to Mount, it would equate to no peak's. Mount Zero represents the endless journey one finds internally and externally.

The logo contains "MTZ" which is an acronym for Mount Zero, and the lines mimic a path you would see on a map.

Forever Ascending was decided as the brand slogan and further pushes the concept of the endless journey you take when climbing "Mount Zero".

1.1 Icon Logo

1.2 Brand Slogan

1.3 Secondary Logo Marks + Icons (MTZ Flag representing Canada, Mount Zero Wordmark, and MTZ Icons representing the Mountains, Tree's and Water's of Mount Zero.

1.4 Photography

It was vital to capture movement in all photographs taken.